What’s Your 2015 Print Plan?
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Let’s kick off the New Year with some strategic planning to keep print plentiful and profitable in 2015!
Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat!
I’m your host & Intergalactic Ambassador Deborah Corn, assisted by my chatty chat moderator @sandyhubbard – A few announcements:
First – HAPPY NEW YEAR and thanks for your participation and dedication to #PrintChat! 2015 will be bigger & better than ever!
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Thanks for your attention – now on to the chat portion of #PrintChat!
With everyone in New Year mode, it’s a great time to make a strategic plan to keep the presses printing in 2015.
Today let’s discuss ways in which we can proactively achieve that goal, and advice for being reactive when necessary.
PLEASE RT THE CHAT QUESTIONS! Engage with your followers and help expand our community – It’s good for #print & good for you!
EVERYBODY READY????????
Q1: Do you have a method for analyzing your businesses metric’s for last year? What is it, and what does it measure?
Q2: Do you contact your current customers and review their 2014 work? Do you see any need to do this?
Q2a: How could you increase order value/get additional work through a review process?
Q3: In 2014, which months had the most down time/were the slowest?
Q3a: Based on your response to Q2, how can you increase work during those months in 2015?
Q4: In 2014, which months were the busiest?
Q4a: Can any of that work during busiest months be filtered to the slower months? How, or why not?
Q5: Does your company have annual promotions based upon your slow and busy periods? What are they?
Q6: What sort of quick promotion can help increase sales during an unexpected slowdown?
Q7: Do you have a list of prospects to approach this year? What is your plan to win them over?
Q8: Bonus!! Have any ideas for #PrintChat topics in 2015?
