Print And The Retail Revolution

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With Digital Marketing expected to influence half of in-store sales in 2015, where does this leave Print? Let’s discuss how to stay in this game!

Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat!

I’m your host & Intergalactic Ambassador Deborah Corn, assisted by my chatty chat moderator @sandyhubbard from #sandyland

A few announcements before we start, please RT if you are so inclined!

If you are attending Hunkeler InnovationDays stop by @HPGraphicArts and say hi to @PatMcGrew and Team #HP #Inkjet! #HPatHID

Sending out an SOS? Join @JoanneGore121 @foldfanatic and ME at our #rescueROI workshop! http://bit.ly/1BDf5Jp April 13 at #Xplor15

#DAM IT and take control of customer assets! Save $100 w/code PMC100 @henrystewartdam #DAMNY May 7-8 http://bit.ly/1ybxNF6

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Let @go_paperless know our community will not tolerate misleading claims about #paper! Help @TwoSidesNA stop #greenwashing!

Thanks for your attention – now on to the chat portion of #PrintChat!

I saw an interesting post today on the findings from a 2014 retail + digital marketing survey from @conversant on @iMediaTweet

Here are some of the findings, rest are here http://bit.ly/1ATnj22 – and PLEASE look later!!

Retailers are spending almost $4 of $10 on digital marketing

70 percent of marketers surveyed said that personalization represented the future of marketing

65% of retailers say they are working with six or more vendors – The mean number of vendors per retailer was 12.

48 percent of retailers reported increasing difficultly selecting the right vendor from the many options available.

Retailers are attracted to the measurement and tracking abilities of digital marketing

With Digital Marketing expected to influence 50% of retail sales in 2015 – it’s time for a serious #Print game plan to stay in it!

Today let’s figure out how to help, now that we know what retailers are thinking!

PLEASE RT THE CHAT QUESTIONS! Engage with your followers and help expand our community – It’s good for #print & good for you!

EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!

Q1: How many of you have retail clients and how are you defining that?
Q1a: For those who answered yes, have you seen any decline in print volume from your retail customers?

Q2: Based on your experience, how are retailers marketing to you digitally? Is it working? If yes, how?

Q3: How can #print help drive traffic and opt-ins to retailers digital efforts?

Q4: What in-store #print opportunities can also support a retailers digital campaigns?

Q5: 48% of retailers say too many vendors/options. How can our marketing to them be clearer?

Q6: Is there any tracking and measurement for #print out there akin to Google Analytics? How do we address that?

Q7: What would be your message to retailers regarding including #print in their marketing and customers communications?