It’s a Brand New Omnichannel World!
Join us to create an omnichannel print marketing campaign for our “client” – Win a SWAG BAG from Canon Solutions America!
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Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat every Wed at 4PM ET!
I’m your host and Intergalactic Ambassador Deborah Corn – here with my chatty chat moderators @sandyhubbard and @tini_bop!
A few announcements before we start, and please RT if you are so inclined!
Still time to read this http://ow.ly/105zqU answer the BONUS #PrintChat question, and win a SWAG BAG from @Canon_Solutions
NEXT WEEK! Solid Strategies for #Print Sales Success http://ow.ly/YZDz6 w/ @DomtarPaper @AvantiSystems & @PrintMediaCentr – Join us!
Follow #Xplor16 April 5-7 for live tweets from this awesome event http://ow.ly/YZDWS I’ll be hanging with Canon_Solutions
Follow #Jetcomm & #DscoopSA for live tweets from San Antonio! Just added: I’m doing a #socialmedia session on Sat 10:15am – yee haw!
Follow @isasignexpo – I’m doing a TWITTER TAKEOVER from the show floor 4/21-22 and 2 panels! Info here: signexpo.org
Follow #drupa2016 for my live tweets from @HPGraphicArts PageWide Press in Hall 17 – and @drupa for all show info! Danke baby!
Thanks for your attention! Now on to the chat portion of #PrintChat
Today we’re joined by @Canon_Solutions for a FUN and creative #PrintChat. Give them some RT LOVE for community support! Go CSA!
Tweeted by @Canon_Solutions:
#Omnichannel #marketing = ability to interact with customers on all platforms: #print, #retail, web, events, #packaging, etc.
#Print is an important part of the #omnichannel mix, comprising nearly 1/3 of communications spend in 2015
#DigitalPrint is leading this charge with its ability to be personalized, leverage customer data, & drive to mobile platforms
The future of #print is not standalone, but part of the many ways a company can deliver content to an individual
We are excited to join today to talk #omnichannel marketing and #print. Plus we have a swag bag for one lucky winner! #PrintChat
Thanks for that info on #omnichannel marketing – let’s get started!
Today we are all working at #PrintChat’s virtual ad agency Lather. Rinse. Repeat. to create #omnichannel campaign. Here is the brief:
Regional restaurant chain wants to attract families with weekly “Dinner and a Movie” events.
Restaurants will have food specials for adults and themed menus for kids, which change weekly with movie.
Using #OMNICHANNEL approach we need to market events, drive customers to restaurants, create loyalty and repeat business.
First movie is The Incredibles. Budget: $3k (per restaurant). All restaurants have same movie/same specials each week.
PLEASE RT THE CHAT QUESTIONS! Engage with your followers, help expand our community – It’s good for #print and good for you!
Please DON’T send links into #PrintChat unless asked by me! We lose momentum. Your cooperation is greatly appreciated!
Watch for the BONUS question – first correct answer wins a cool SWAG BAG from @Canon_Solutions – YAY!
EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!
Q1: What channels are best suited for this #omnichannel promotion, and why?
Q2: How can #print support the other channels in this #omnichannel campaign?
Q3: How can we help our client collect data, and what data do they need for #omnichannel marketing success?
Q4: What type of in-store (restaurant) signage would you recommend for this #omnichannel promotion?
Q: BONUS! Per @InfoTrends production color #inkjet printing will surpass WHAT PERCENT of all digitally printed pages by 2018
Q5: How can movie-themed menus be used to collect data, and create an interactive #omnichannel experience?
Q6: What loyalty programs can be created through this promotion and supported through #omichannel marketing?