The #CelebApprentice #HarryPotter #WizardWorldHollywood Challenge!

Today we will apply our expertise to take on the @UniStudios #HarryPotter #WizardWorldHollywood task from a recent episode of #CelebApprentice!

According to @hashtracking 51 contributors generated 717 tweets delivered to 5,884,684 timelines on Twitter for this #PrintChat!


Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat every Wed at 4PM ET!

I’m your host and Intergalactic Ambassador Deborah Corn… here with my chatty chat moderator @sandyhubbard

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Thanks for your attention! Now on to the chat portion of #PrintChat

Today is fun day – but first some background info is required! So pay attention and RT – please

Welcome to Lather. Rinse. Repeat. …our virtual #PrintChat ad agency where we collectively brainstorm #marketing campaigns.

Today, we will apply our expertise and take on the @UniStudios #HarryPotter task from Monday night’s episode of #CelebApprentice

On #CelebApprentice the assignment was creating a DIGITAL BROCHURE for @UniStudios #wizardingworldhollywood

Coolness of the Daily Prophet aside, today we will create a #PRINT CAMPAIGN for @UniStudios #wizardingworldhollywood

Here is the creative brief: @UniStudios wants to attract families to the Wizarding World of #HarryPotter in Hollywood aka #wizardingworldhollywood

#CelebApprentice Project Manager @CarsonKressley used “The Magic’s Inside of You” as a theme… we will go with that too!

Using #print and related #marketing technology that works WITH #print – let’s create a magical #marketing campaign for @UniStudios #wizardingworldhollywood

Lather. Rinse. Repeat. is a virtual ad agency, so @UniStudios has an UNLIMITED virtual budget for this family focused #wizardingworldhollywood #print campaign.

Get out your magic wands; think practical AND way out of the box for this assignment. Most of all have a little fun you Muggles!

PLEASE RT THE CHAT QUESTIONS! Engage with your followers, help expand our community – It’s good for #print and good for you!

Please do not send links into #PrintChat, we lose momentum. Chatters quoting tweets we forgive you in advance!

EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!

Q1: #HarryPotter fans why do you love the books/movies? Who has been to @UniStudios #wizardingworldhollywood or Orlando?

Q2: How can we execute a SUPER COOL “The Magic’s Inside of You” #directmail piece for @UniStudios #wizardingworldhollywood?

Q3: How can we execute a SUPER COOL “The Magic’s Inside of You” #OOH #print campaign for @UniStudios #wizardingworldhollywood

Q4: How can we work with OTHER Hollywood attractions to cross promote @UniStudios #wizardingworldhollywood to families?

Q5: How can we tie our #print campaign to a family experience at @UniStudios #wizardingworldhollywood?

Q6: What #Print merchandise can be created (and sold!) for our “The Magic’s Inside of You” @UniStudios #wizardingworldhollywood campaign?

Q7: How can we follow up with all families who visited @UniStudios #wizardingworldhollywood through our #print campaign?

Don’t miss the opportunity to CONNECT with all the #PrintChat-ters and grow your network with #print industry influencers!

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