The Merging of #Sales and #Marketing for Revenue Accountability

I saw an interesting article by @fravelb‬ via @DG_Report‬ on the merging of sales and marketing roles and responsibilities. Since most of us touch #sales, #marketing or BOTH, let’s discuss how to maximize our time and efforts in the funnel. 

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I saw an interesting article by @fravelb‬ via @DG_Report‬ on the merging of sales and marketing roles and resposibilities.

Per @fravelb “The role of #marketing is changing and expanding to encompass revenue accountability”

Per @fravelb, @Marketo reports companies are up to 67% better at closing deals when #sales / #marketing is aligned.

Per @fravelb, @siriusdecisions‬ reports companies w/ aligned product, marketing and sales achieve up to 19% faster revenue growth.

Per @fravelb, @siriusdecisions‬ reports companies w/ aligned product, marketing and sales achieve 15% higher profitability.

Since most of us touch #sales, #marketing or BOTH, let’s discuss how to maximize our time and efforts in the funnel.

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EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!

Q1: Who is responsible for lead generation in your company – #sales, #marketing or a combo of both?

Q2: How can you measure a “qualified” lead? Who defines it?

Q3: When it comes to prospecting, do you use “customer personas?” If yes, how and do they work?

Q4: Based on your experience, what #marketing activities generate the most leads?

Q5: What kind of #marketing materials and information can support the “buyers journey” to a sale?

Q6: How can you measure the effectiveness #marketing has had on #sales? If you use tools, please share!

Q7: What is your best advice for getting #sales and #marketing on the same page? What is the danger if they aren’t?

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