The Growing Side Hustle Economy and its Effect on the Printing Industry

The world in general, not just our industry, is starting to view moneymaking and work in a new way.  One result of that change in how we view moneymaking is the social acceptance of the “side hustle.” These days, the word hustle means energy, creativity and persistence to make money in spite of the odds. A “side hustle” can be a business you develop on the side while you are employed. A side hustle can also be a hobby that you monetize – or a business you develop while you are between jobs. Today, let’s throw our thinking caps into the ring and help our printing colleagues who may be considering a side hustle. Hosted by @SandyHubbard

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BACKGROUND:

Our industry is growing in new ways. The past 20+ years have been a time of radical technology change in print and in the world.

The rise of digital printing in the mid-1990s and the production shift to the desktop have had a ripple effect on our employment numbers.

Consequently many in the print industry or their family members have developed businesses on the side to make ends meet.

The world in general, not just our industry, is starting to view moneymaking and work in a new way.

One result of that change in how we view moneymaking is the social acceptance of the “side hustle.”

These days, the word hustle means energy, creativity and persistence to make money in spite of the odds.

A “side hustle” can be a business you develop on the side while you are employed.

A side hustle can also be a hobby that you monetize – or a business you develop while you are between jobs.

Today, let’s throw our thinking caps into the ring and help our printing colleagues who may be considering a side hustle.

AND, we’ll also talk about how the print industry can/should adjust to the new economic, technological and social realities that lure people away from print.

Q1. What’s the best way to research side hustle ideas? Q2. How would you test the market to see if the idea is viable?

Q3. If still employed, how would you make sure a side hustle was ethical and fair to your employer and/or your career path?

Q4. How would you need to manage life and family to fit in a side hustle?

Q4a. If a spouse of family member developed a side hustle, how could you be supportive yet practical?

Q5. How could you connect with other friends and colleagues who operate a side hustle and want to improve or share ideas?

Q6. What can the print industry do today to make sure our best and brightest people don’t forsake their careers in favor of a permanent side hustle?

Q7. How can the print industry be a leader in recognizing and integrating the social and technological reality of a growing “side hustle” economy?

Final Q. Any other thoughts or ideas?

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