Is Social Media Worth The Effort?

According to @hashtracking we generated 889 tweets delivered to 2,772,112 timelines!

We welcome your comments to the questions asked during the chat. Here is the info in its original tweet format. Please include A1, A2 etc for the Q# you are answering so we can follow along.

Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to #printchat

I’m your host & Intergalactic Ambassador Deborah Corn, here with @sandyhubbard  A few announcements before we start

We need YOU & Your contacts to register for FREE for @IntPrintDay http://ow.ly/uwlc3 to secure bandwidth for 2k! PLEASE help! #ipd14

Heading to Binding Industries of America Annual Conference? I’ll be beaming in for a Panel: http://ow.ly/uL7LU @PrintInd

Register for @henrystewartdam #DAMNY http://bit.ly/1kWWenp Save $100 + ANOTHER $100 w/PMC100! Digital Assets = #print $$$’s

Follow the SIGNS to @ISAsignexpo! 58 ed. sessions + #inkjet #print theater + dynamic digital signage! http://signexpo.org

So Im here at #xplor14 and the topic of social media is subject of much debate. More specifically – is it worth the effort?

Today, let’s share our journeys and our stories to see not how far we have come, where it has gotten us, and where we need to go!

If you can remember, and you have room, please include #xplor14 in your tweets when possible. I’d like them to see this!

Q1: How long have you used social media “professionally” – and in which channels? #xplor14

Q1a: If you could only use ONE social channel for biz what would it be and why? #xplor14

Q2: Does your company have a social media strategy and what are some elements of it? #xplor14

Q3: How do you (or would you) handle negative comments or posts aimed at your company, products or services? #xplor14

Q4: Do you do any form of content marketing? How do you define content and where do you get it? #xplor14

Q5: How would you measure social media success? What about failure? #xplor14

Q6:  Do you think social media is worth the effort, and why? #xplor14