Marketing To Startups

Can today’s startups make good print customers? Let’s talk about how to reach these prospects and how to win their business. Guest host @SandyHubbard

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No replay this week… Nurph was down 🙁

I’m @sandyhubbard, guest host today and filling in for our fearless leader Deborah Corn @printmediacentr

Deborah is at #xplor16 networking with document gurus and presenting as well. Hurray for  @printmediacentr and influential friends!

Please give @printmediacenter a shout out and use the #xplor16 hashtag.

Today we’re going to talk about how to market to startups. Whether you are print-related or not, you are invited to come in and chat!

First, a few announcements…………

Please RT announcements if you would and help us spread the news about print!

• Are you a subscriber to @printmediacentr’s amazing email newsletter? It comes out monthly, great industry expert writers, no spam.

• Sign up for the @printmediacentr newsletter at http://go.rm0004.net/f.asp?f=2303

• See the industry’s upcoming events in one place and plan to attend. Promote the power of print face to face! http://globalevents.printmediacentr.com/

• Did you catch the recent #printchat on International Print Day? Follow the #IPD16 hashtag and volunteer with @printmediacentr to promote this global event.

Now, on the chat portion. Is everybody ready??

Be sure to use the proper answer number in your tweets. Q1 = A1 and so forth.

Background: For #printchat today, I define a startup as a biz 2 yrs or younger.

• Doesn’t have to be tech-based or angel-funded. Probably bootstrapping, self-funded.

Q1 Where ARE startups? How can we find them?

Q2 What kind of SERVICES OR PRODUCTS do you think startups are interested in, either in general or print-specific?

Q3 What are the QUALITIES of a startup that would make them a GOOD CUSTOMER?

Q4 For all the things busy startups need to focus on, how can we make startups GO CRAZY ABOUT PRINT?

Q5 If you started your own business (or imagine), what would have been the MOST USEFUL print-related item that would have propelled your business or profits?

Q6 If we put ourselves in our customer’s shoes, what’s the one DIFFERENTIATOR that print has that a startup NEEDS?

Q7 In addition to providing products or services, how else can we ADD VALUE and build a RELATIONSHIP with startups?

Q8 How can we leverage our relationship with a start up to help our own business?

FREE FOR ALL >> Now’s the time to toss in any other IDEAS about marketing to #startups!