Authenticity Anonymous

Establishing credibility in a sea of DIY promotion/social media noise isn’t an easy task. How do you rise above the pack?

According to @hashtracking we generated 1,504 tweets
delivered to 6,753,745 timelines!

Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat!

I’m your host & Intergalactic Ambassador Deborah Corn, @sandyhubbard is off today so please RT to help me!

A few announcements before we start, and please RT if you are so inclined!

Get featured as a #PrintChat –ter on our site and see chatter profiles here: http://bit.ly/18OgpjP

Got an announcement to share? Get in touch! I’ll send it out during the announcements! Like now… like this next tweet!

Take June’s #marketprint survey from @RWDberg! Help PRINT help you! Info here: http://ow.ly/OsaPh #print

Cool ongoing “Gold Webinar Series” from @Xplor_Int! Next up @InfoTrends on #CRM – check it out: http://ow.ly/OKmPD

London’s #TechExpoUK is coming Oct 5-6 http://ow.ly/OKnod Save 20% with code SUMMER by 6/30 #AR #augmentedreality

Do you have the @PrintApply app? Handy tools for #print and #design pros and it’s FREE! Download here: http://ow.ly/OsbRV

Get #SCODIFIED! Touching IS Believing – click here http://ow.ly/OKpeG to request samples. Limited supply – HURRY!

Thanks for your attention – and now on to the chat portion of #PrintChat!

Having a presence on #socialmedia is imperative for any biz today. But what you do/share is more important. #sm #smm #B2B

Here are a few #B2B #socialmedia stats from @cmo_com to set the tone http://ow.ly/OKwZi #smm #sm

Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete. #smm #sm

Lead generation ranks as the top objective for #B2B companies’ digital marketing programs. #smm #sm

54% of #B2B respondents said they have generated leads from #socialmedia. #smm #sm

Today we’ll discuss how to create a credible, authentic voice for your #print biz, and some disasters to avoid. #smm #sm #B2B

PLEASE RT THE CHAT QUESTIONS! Engage with your followers and help expand our community – It’s good for #print & good for you!

Please DON’T send links into #PrintChat. We lose momentum if people click off. Your cooperation is greatly appreciated!

EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!

Q1: What #SocialMedia channels are you currently using for #B2B Marketing? #smm #sm

Q2: How do you decide who to follow/follow back in #socialmedia channels you listed in Q1?

Q3: What are your criteria for an unfollow/unlike? Do you keep track of who unfollows/unlikes you or your biz? #smm #sm #B2B

Q4: How can your businesses develop credibility on #socialmedia? Can it be measured and how? #smm #sm #B2B

Q5: Should companies monitor what their employees say/share about them on #socialmedia? How? #smm #sm #B2B

Q6: What are three things a #print business should NEVER discuss on #socialmedia? #smm #sm #B2B

Q7: What is the best practice for handling negative comments about your company on #socialmedia? #smm #sm #B2B