Can Print Personalization Drive Sales?

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Let’s talk about ways personalized print can build awareness, encourage loyalty and create profits.

Today @sandyhubbard will be guest hosting. Deborah Corn @printmediacentr is in Dublin for #DscoopOpen

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We’re hoping that circumstances allow Deborah to attend from Dublin. If so, the chat may sway more in the direction of what she’s learning at #DscoopOpen

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One of the strengths of digital printing is to create 1:1 targeted communications using customer data and attributes.

Although digital printing can be used for many other types of custom print projects, today we’re going to focus on those that involve selling.

Q1: Have you become a customer based on a targeted print piece? What is it about a targeted offer would make you MORE likely to buy?

Q2: Have you ever used coupons or offers that were based on previous buying behavior? Did you appreciate having offers based on things you really want and use?

Q3: Have you paid more attention to offers that were included in a print piece from a trusted source, for example a product or vendor mentioned in a utility bill?

Q4: What kind of data would be too intrusive or personal to use as a selling tool in a targeted print piece?
Q4a: Would an intrusive targeted print piece make you LESS likely to become a customer?

Q5: Do targeted images work better than generic images in print pieces designed to get you to buy?

Q6: Have you ever gone to a personalized web link (PURL) that was sent to you via a printed piece? What were the results?

Q7: How can marketers better use targeted print to upsell or sell?

Q8: Is direct mail the only avenue for targeted or 1:1 marketing? Are there other ways print can be used in this type of selling process?

Q9: What do you see on the horizon – technology, software or marketing trends – for tying together print with customer data?