Print And Perfect Pairings
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Today @sandyhubbard is taking over the pilot’s seat for #printchat while our fearless leader Deborah Corn @printmediacentr attends to #printerverse business!
It’s great to be back and to be leading this week’s discussion on Perfect Pairings.
But first, a few announcements. If you’re not already subscribing to the PMC newsletter, please sign up at www.printmediacentr.com
Be sure to follow our announcements about International Print Day and what’s new on the agenda. Follow #IPD14 hashtag and https://twitter.com/IntPrintDay
Please join Deborah’s FABULOUS LinkedIn group Print Production Professionals
And, finally, Deborah and I will be at #GraphExpo in the #Printerverse and we want to hear from you if you’re planning to attend or exhibit!
Now let’s get started…… Are you ready?
Here’s the premise. Wine lovers know that wine tastes better if paired with the right food or flavor.
Let’s talk about the Perfect Pairings that make Print even more Powerful and Effective.
In the spirit of wine and luxury, we’re going to talk about high end experiences that are already Perfect uses of Print.
Our luxury demographic for this discussion would be people who are upper middle class, over age 40, and tech savvy.
Q1: Name some of the technologies we could PAIR WITH PRINT to enhance its effectiveness.
Q2. For a black tie charitable auction, what would you pair with print to promote and stage this event?
Q2a: Is there a technology or channel we should NOT add with print because it would cheapen the effect?
Q3: What could a luxury auto dealership PAIR WITH PRINT to bring more people in for a test drive?
Q3a: Any pairings that would NOT be perfect?
Q4: HALFTIME! What’s the most luxurious thing you have bought in the past 12 months and why?
Q5: What Perfect Pairing could an exclusive private school use for recruitment?
Q6: If you could only use Print, and not do a Perfect Pairing, how could you make Print more effective on its own?
Q7: Any thoughts, summaries or brainstorms from today’s PERFECT PAIRINGS discussion?
Thank you for attending today. We appreciate our PERFECT #printchat community!
