The Finish Factor: Making Print WOW!
What do your customers know about finishing and the bindery process? How can you help them learn more and WOW their print?
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Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat!
I’m your host & Intergalactic Ambassador Deborah Corn here with chatty chat moderator @sandyhubbard
A few announcements before we start, and please RT if you are so inclined!
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Next week I’ll be at #thinkconference2015 so… @DomtarPaper @BluelineChat will guest host to chat about creating connection with #print customers!
Thanks for your attention – now on to the chat portion of #PrintChat!
Adding value for customers on top of service is an important subject, and so is adding value to #print!
One of the simplest ways to help #print stand out is to incorporate finishing to enhance #design and impact of piece.
Finishing can be defined as anything done to #print after it’s printed, but knowing your options has to come first for customers!
Today let’s discuss how to gage customer knowledge, how we can improve it, and share some love for fun and funky #print!
PLEASE RT THE CHAT QUESTIONS! Engage with your followers and help expand our community – It’s good for #print & good for you!
Please DON’T send links into #PrintChat unless asked by me! We lose momentum. Your cooperation is greatly appreciated!
EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!
Q1: How do you learn about new finishing techniques? Have you looked into any recently?
Q2: When seeking outside help, how do you source partners? How do they share their capabilities?
Q3: How do you educate your customers about finishing? Can you share any success stories?
Q4: What are three finishes that would instantly add “WOW” to a #directmail piece?
Q5: What do you think are the most underutilized finishes? Why don’t #print customers use them?
Q6: With an UNLIMITED budget, how would you create the “ULTIMATE Book of Finishes” to show #print customers?
Q7: Do you have any advice to share with #print customers on picking and using finishes for their projects?
