What is a sponsored chat?
A sponsored chat is NOT a tweetfomercial, or an hour devoted to harking products and services. It is an opportunity to connect with the print and integrated marketing community, have your information and thought leadership reach million of timelines, and share information on relevant topics.
Print Media Centr (PMC) will work with you to develop a #PrinChat topic and chat questions that are community friendly and within your knowledge and experience wheelhouse. You will participate during the chat as a co-host, and help frame the conversation before the chat starts. Your sponsored chat and guest-hosting of it will be promoted starting 2 weeks prior at #PrintChat, and through PMC’s channels. That promotion can include links to relevant information on your site, or as directed.
What is #PrintChat sponsorship?
PMC provides the opportunity for companies to partner with us and sponsor #PrintChat. Sponsors will have their logo on the home page of this site, a blurb on the sponsors page, and be mentioned as a sponsor of #PrintChat during all weekly pre-chat announcements. Sponsors are invited to co-host 2 #PrintChat’s (1 within first 6 months, 1 within second six months) during their year of sponsoship. Sponsors will also receive #PrintChat stats that will allow you to connect with participants, review the chat transcript to approporaitely follow-up with information, respond to questions you may have missed, and add value to overall conversation by having a record of the interaction that take place during #PrintChat amongst the chatters.
The cumulative reach and awareness for this sponsorship is staggering. The #PrintChat hashtag reached almost 374 MILLION timelines in 2016, which averages to 7 MILLION+ impressions per week. What comes with that is brand awareness, and the added value of thought-leadership through co-hosting.
If you are interested in learning more about sponsored chats, or #PrintChat sponsorship please get in touch: [email protected]
Chat Long and Prosper!