Giving Props to Value Props!
Value propositions are more than quick elevator pitches. Let’s talk about how to formulate them and share yours at #PrintChat today!
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Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat every Wed at 4PM ET!
I’m your host and Intergalactic Ambassador Deborah Corn – here with my chatty chat moderators @sandyhubbard and @tini_bop!
A few announcements before we start, and please RT if you are so inclined!
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Join us for an EPIC #omnichannel conversation and creative #print FUN w/ @Canon_Solutions at #PrintChat Wed March 30 4PM ET!
Thanks for your attention, AND SUPPORT – now on to the chat portion of #PrintChat!
Value propositions are more than quick elevator pitches and clever taglines on business cards.
Value propositions DEFINE who you are, what you do, and what you CAN do for customers.
Let’s talk about how to formulate value propositions, and share ours with the #print community – and MILLIONS of timelines!
PLEASE RT THE CHAT QUESTIONS! Engage with your followers, help expand our community – It’s good for #print and good for you!
Please DON’T send links into #PrintChat unless asked by me! We lose momentum. Your cooperation is greatly appreciated!
EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!
Q1: How are adding value and providing a service different? How can this distinction be made in marketing messaging?
Q2: Do all value propositions HAVE to benefit the customers you serve? Examples of others?
Q3: Should businesses have one overall value proposition for their services, or as many as needed? How do you decide?
Q4: What descriptive words should be included in #print business (or related biz) value propositions?
Q5: WITHOUT mentioning price, quality and service – would your value proposition change? Should those words be avoided?
Q6: What is the value proposition of your current company? How and where is it communicated?
Q7: What is YOUR value proposition – why should I work with YOU regardless of where you work?
