Peeking Behind The Capabilities Curtain
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Do your customers clearly understand what you can do and how you do it? Is the how as important as the what?
Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to our weekly #PrintChat!
I’m your host & Intergalactic Ambassador Deborah Corn here with my chatty chat moderator @sandyhubbard
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Thanks for your attention – and now on to the chat portion of #PrintChat!
When it comes to WHAT you can do, is that being clearly communicated and understood by your customers?
Today we are going to take a peek behind the capabilities curtain and discuss how to best share that info!
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EVERYBODY READY???????? Don’t forget to use A1, A2 etc when answering Q1, Q2 etc!
Q1: Do you “list” your capabilities on your site, or share them in some manner? If yes how, if no, why?
Q2: Are you capabilities being shared in human terms or technical terms? Is there a way to do both?
Q3: How do you share news about a new product or service? How do you follow up?
Q4: What are the most frequently asked questions about any of your capabilities?
Q5: If you partner with another company for outside services – do you still list that as a “capability” in your materials?
Q6: Do customers care more about WHAT you can do, or HOW you do it? Which is more important to you?
Q7: What are some of the KEY capabilities of your business? Which help you stand out from competitors?
