Proactive Print Planning For The Holidays!

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‘Tis the season to get holiday printing underway! Let’s discuss some creative ideas & strategies to keep the gift of orders coming your way!

We welcome your comments to the questions asked during the chat. Here is the info in its original tweet format. Please include A1, A2 etc for the Q# you are answering so we can follow along.

Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to #printchat

I’m your host & Intergalactic Ambassador Deborah Corn, assisted by chat moderator @sandyhubbard – A few announcements:

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PMC’s #GRAPHEXPO recap is too good to not share! Take a peek AFTER #PrintChat http://bit.ly/1tLxOmj then visit PMC & subscribe!

Book Making is BIG BIZ! Digital Book Printing Conference NYC Nov 19 http://t.co/W6Pl1O8Us4 SAVE $50 w/code PMCBOOK! #digibook

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Next week: #PrintChat House Of Horrors Spooktacular! Come in costume, bring friends, swap scary #print tales! A TREAT for all!

Thanks for you attention – now on to the chat portion of #PrintChat!

Although all the leaves haven’t hit the ground yet, Holiday Marketing Season has begun, and after Halloween will be in full swing.

Today let’s discuss some creative ideas and strategies to keep the gift of orders coming your way, and customers printing!

PLEASE RT THE CHAT QUESTIONS! Engage with your followers and help expand our community – It’s good for #print & good for you!

Is EVERYBODY READY?????………

Q1: Do you or your company actively engage in marketing promotions for holiday work? When do you start? How do you execute?

Q2: In your opinion, what is the biggest mistake printers can make in their holiday marketing?

Q3: What is your most common printing request for the holidays?
Q3a: Based on your response, how can you add value and increase the value of the order?

Q4: When it comes to holiday printing, what are your favorite effects/finishings? What’s on your wish list to incorporate?

Q5: How could a local Pet Store turn holiday cards into fun #crossmedia and #socialmedia driven community building?

Q6: Lots of holiday pics – Are you actively strategizing on capturing some of the photobook printing market? How, or why not?

Q7: Santa has decided to send holiday emails to elves vs cards. Without getting naughty give him 3 reasons why #Print is better